Topic: Pop Ups

A brief discussion regarding technical issues during the broadcast reveals that software pop-ups from AVG Antivirus caused an accidental muting of the audio. The host explains that modern ad-blockers often fail to prevent these intrusive system notifications, which can overlay active controls on a computer screen.

The hosts critique the "PopStart" segment on the Today Show as a platform for native advertising. They highlight a "food collaboration" between Blue Moon beer and Pop-Up Bagels, featuring Al Roker and Savannah Guthrie, as an example of blatant product placement disguised as news.

Amsterdam is reportedly filled with "pop-up stores," which are described as a hallmark of an economy in crisis where empty storefronts are used for temporary retail. These shops sell bankruptcy inventory at 50% to 90% discounts, operating under agreements where they must vacate immediately if a permanent tenant is found. The phenomenon is likened to a form of legal squatting by agreement to fill vacant commercial real estate.