Topic: Personalized Pricing

The Federal Trade Commission is investigating "surveillance pricing," where retailers use AI and personal data to set individualized prices for consumers. Unlike dynamic pricing based on demand, surveillance pricing uses factors like age, location, and browsing history to determine a customer's maximum "pain point." Instacart recently paid a $60 million settlement over deceptive tactics related to these pricing models.

Allegations have surfaced that Uber may charge higher prices to users whose smartphone batteries are nearly dead, capitalizing on their urgent need for a ride. While Uber denies this, the hosts discuss how apps can access battery level APIs on Android and iOS without explicit user permission. They conclude that the smartphone is the primary "attack vector" for behavioral data collection and price manipulation.