Episode 1157 • • 2:09:55 - 2:14:15
1157: Carbon Captions
Acxiom Marketing and FOIA-Proof Government Data
Acxiom markets its "omni-channel" data solutions as a way for brands to unify consumer information across all touchpoints. A significant concern is that government agencies can purchase this data to bypass legal restrictions, as private databases are not subject to Freedom of Information Act (FOIA) requests.