Topic: Acxiom

Oracle's acquisition of Acxiom has created one of the world's largest aggregators of consumer data, maintaining detailed dossiers on billions of people. These dossiers include purchase histories and financial data, which are sold to automotive, pharmaceutical, and financial companies for targeted marketing.

Acxiom markets its "omni-channel" data solutions as a way for brands to unify consumer information across all touchpoints. A significant concern is that government agencies can purchase this data to bypass legal restrictions, as private databases are not subject to Freedom of Information Act (FOIA) requests.