
849: Short Circuit
IOC Licensing Restrictions and NBC's "Housewife" Strategy
The International Olympic Committee (IOC) has strictly forbidden the use of Olympic footage in interactive formats like GIFs, WebMs, and Vines to protect licensing deals. In the Olympic Village, athletes are reportedly denied coffee because Coca-Cola holds the exclusive beverage license. Meanwhile, NBC is criticized for editing the opening ceremony to target a "housewife" demographic, removing segments deemed irrelevant to U.S. audiences.

