The Biden administration partnered with major dating apps including Tinder, Bumble, and Hinge to promote COVID-19 vaccinations among young adults. These platforms now offer badges for vaccinated users and premium content incentives, citing data from OkCupid that vaccinated individuals receive 14% more matches. Critics describe the move as a desperate attempt to leverage "fear of missing out" (FOMO) to reach the 70% adult vaccination goal.



