3 chapters across the catalog
Cannes Lions Festival, Global Alliance for Responsible Media
The Cannes Lions International Festival of Creativity serves as the backdrop for the launch of the Global Alliance for Responsible Media. Major advertisers including Procter & Gamble and Mastercard are partnering with platforms like Facebook and YouTube to establish new standards for digital safety and eliminate "malicious content."
Climate Change Advertising, Polar Bear Commercials, Ogilvy
The hosts discuss emotionally manipulative climate change advertisements, including videos of polar bears falling from the sky and kangaroos jumping in front of trains. These campaigns, linked to the "Hopenhagen" movement and agencies like Ogilvy, are described as propaganda designed to shame the public.
Hopenhagen.org PR Campaign, Ogilvy, Corporate Partners
An investigation into the website Hopenhagen.org reveals it is registered to the major PR agency Ogilvy New York rather than a grassroots environmental group. The site features numerous corporate partners and media outlets, including Coca-Cola, BMW, and The Huffington Post, which is sending a "citizen journalist" to the COP15 summit. This branding effort is characterized as a "client stroke" by the advertising industry to create a sense of urgency around a global climate deal.
