3 chapters across the catalog
Climate Change Advertising, Polar Bear Commercials, Ogilvy
The hosts discuss emotionally manipulative climate change advertisements, including videos of polar bears falling from the sky and kangaroos jumping in front of trains. These campaigns, linked to the "Hopenhagen" movement and agencies like Ogilvy, are described as propaganda designed to shame the public.
Copenhagen Climate Summit, Hopenhagen Marketing, Prostitution Perks
The upcoming climate summit in Copenhagen is framed as a massive commercial trade show branded as "Hopenhagen" by the PR firm Ogilvy. Reports from Danish media claim that summit delegates may be offered free services by local prostitutes under a "be sustainable" slogan, while journalists from the Huffington Post and Newsweek are criticized for their coverage.
Hopenhagen.org PR Campaign, Ogilvy, Corporate Partners
An investigation into the website Hopenhagen.org reveals it is registered to the major PR agency Ogilvy New York rather than a grassroots environmental group. The site features numerous corporate partners and media outlets, including Coca-Cola, BMW, and The Huffington Post, which is sending a "citizen journalist" to the COP15 summit. This branding effort is characterized as a "client stroke" by the advertising industry to create a sense of urgency around a global climate deal.
