Topic: Molson Ice

The Molson Ice Polar Beach Party was a promotional contest that flew 100 winners to the Arctic Circle for a concert featuring Metallica and Hole. The technical crew performed a "cybercast" from the remote location using multiplexed phone lines. Despite being a "dry" oil barracks environment, the event was light for 24 hours a day, with local children riding bikes at midnight.

Adam Curry tells the story of his trip to the North Pole for the "Molson Ice Polar Beach Party," a contest featuring performances by Metallica and Hole. He describes the logistics of flying into the Arctic Circle, the 24-hour daylight, and encountering a local drug dealer in a remote village.