The FDA has proposed a ban on menthol cigarettes, citing data that 85% of Black smokers prefer menthol products. The agency claims the ban could save over 600,000 lives over 40 years. Adam Curry argues that this move is a setup for tobacco companies to transition the market toward new "heat-not-burn" technologies like IQOS, which will likely offer menthol-flavored alternatives once the combustible versions are banned.



