Topic: Japanese Competition

1 chapters across the catalog

Obama Insane?
Episode 247 10:16 - 12:42

247: Obama Insane?

Tektronix Oscilloscopes and Market Strategy Anecdote

A historical anecdote describes how Tektronix maintained its dominance in the oscilloscope market during the 1970s and 80s. By preparing advanced products in advance, the company was able to low-ball Japanese competitors like Hitachi when they entered the market. The story serves as a metaphor for how organizations hold strategic plans in reserve.