Topic: Ipad Pro

Apple's recent "Crush" advertisement for the iPad Pro, which shows creative tools being destroyed by a hydraulic press, is criticized as a sign of a negative shift in the company's DNA. The ad is contrasted with the aspirational and creative branding of the Steve Jobs era.

Apple's 2019 Worldwide Developers Conference is reviewed, focusing on the shift toward iPadOS and the high cost of the new Mac Pro. The hosts highlight the negative audience reaction to the announcement of a $999 computer monitor stand.

The 2015 Apple product launch event is criticized for its scripted nature and lack of innovation. Specific critiques are leveled at the Apple TV, the iPad Pro's "Apple Pencil," and new features in iOS email management demonstrated by Craig Federighi. Claims are made regarding the behavior of Apple executives during product meetings, and the Apple Watch is dismissed as a failure.