Topic: Ip Targeting

A clip from a "Defense One" summit explains how the government uses Facebook ads to target specific demographics globally for "pennies a click." The speaker discusses the challenges posed by the 1974 Privacy Act when dealing with big data and the difficulty of discerning the citizenship of internet users based on IP addresses.

A marketing company called El Toro claims to have mapped 160 million IP addresses to physical home addresses, allowing for precise digital ad targeting without the use of cookies. The hosts discuss the privacy implications of this technology and its potential utility for Adam Curry's proposed congressional campaign in Texas.