Episode 798 • • 2:13:04 - 2:16:35
798: Dangerous Speech
El Toro IP Targeting and Political Campaigning
A marketing company called El Toro claims to have mapped 160 million IP addresses to physical home addresses, allowing for precise digital ad targeting without the use of cookies. The hosts discuss the privacy implications of this technology and its potential utility for Adam Curry's proposed congressional campaign in Texas.