Topic: Influencer Economy

2 chapters across the catalog

Algo Chasers
Episode 1729 1:47:45 - 1:54:34

1729: Algo Chasers

Influencer Marketing, Cosmetic Industry, and Global Exports

The "freemium" model of short-form video apps often requires users to pay $25-$40 to finish a series. The hosts discuss the power of influencers in the cosmetic and cooking industries, noting how "get ready with me" videos drive massive product sales. They advocate for the U.S. to lean into this digital economy, exporting American lifestyle content and products to global markets like Argentina and Spain.

Publical
Episode 1686 1:16:48 - 1:21:15

1686: Publical

Biden White House Creator Conference, Influencer NDAs

President Joe Biden hosted the first White House Creator Economy Conference, inviting social media influencers to discuss digital policy. Reports surfaced that some influencers were offered paid promotions and required to sign non-disclosure agreements (NDAs) to produce content favorable to the Democratic ticket. During the event, Biden's speech was noted for audible "clicking" sounds, leading to speculation about his physical health.