Topic: If You See Something Say Something

The "If You See Something, Say Something" campaign is criticized for lacking an effective jingle or cultural resonance within specific communities. A suggestion is made that government messaging should be tailored ethnically, using styles like Bollywood for Indian audiences or specific musical cues for Muslim communities, to improve the efficacy of anti-terrorism reporting.

Secretary Jeh Johnson emphasized the importance of public vigilance through the "If You See Something, Say Something" campaign during interviews regarding mall security. Despite the Secretary's attempts to encourage shopping, his warnings for citizens to be "particularly careful" at the Mall of America created public confusion. The hosts critique the delivery of the safety message and the lack of a catchy jingle for the revamped campaign.