Episode 834 • • 11:03 - 12:36
834: Toxic Masculinity
Public Service Announcements, Cultural Marketing Failures
The "If You See Something, Say Something" campaign is criticized for lacking an effective jingle or cultural resonance within specific communities. A suggestion is made that government messaging should be tailored ethnically, using styles like Bollywood for Indian audiences or specific musical cues for Muslim communities, to improve the efficacy of anti-terrorism reporting.