Topic: Google Amp

A new 173-page antitrust filing in the US alleges that Google used its "Accelerated Mobile Pages" (AMP) system to unfairly disadvantage competitors. The complaint claims Google intentionally throttled the load times of non-AMP ads by one second to make its own system appear faster. Additionally, Google is accused of covertly signing users into the Chrome browser if they were logged into other services like Gmail.

A lawsuit filed in the Southern District of New York alleges that a secret team inside Google called "G-Trade" manipulated advertising prices and engaged in front-running. The litigation suggests Google used its Accelerated Mobile Pages (AMP) system to track users and colluded with Facebook to fix prices in the digital ad exchange. These documents claim Google frequently won bids even when they were not the highest bidder, potentially defrauding advertisers.

News Corporation executive Tony Bush argues that Google and Facebook have broken the advertising system by capturing the vast majority of digital ad revenue. The discussion covers the failure of initiatives like Google AMP (Accelerated Mobile Pages), which publishers adopted to increase speed but which ultimately gave more control to Google. Mary Meeker’s Internet Trends report is cited to highlight the shift toward mobile dominance over desktop.