2 chapters across the catalog
The technical aspects of Omniture tracking via Flash cookies are discussed. The hosts explain that even if the tracking is intended for advertising, the resulting behavioral data is highly valuable for profiling. They recommend using tools like Ghostery to see how many trackers are active on a given webpage.
Marissa Mayer at Yahoo, Ghostery and Ad Tracking
Marissa Mayer's leadership at Yahoo is discussed with cautious optimism regarding the company's mobile interface and search results. The conversation shifts to aggressive internet ad tracking, specifically "retargeting" experienced after visiting the ScottVest website. The hosts recommend the Ghostery browser extension to help users identify and block the numerous trackers used by major tech news sites.
