3 chapters across the catalog
The NBA released a highly edited interview between Steph Curry and Bill Gates that appears to be a "hacked together" electronic press kit rather than a real-time conversation. Gates appeared with unkempt, gray hair, which is interpreted as a specific messaging tactic for the lockdown era. The interview focuses on shifting the narrative from COVID-19 death rates to the "negative effects of tragedy" like mental health and educational deficits.
Julia Gillard, Scripted Media Interviews
Australian Prime Minister Julia Gillard is mocked for mispronouncing "hyperbole" while apparently reading from a teleprompter during an interview. This leads to a broader discussion on how "canned" interviews and electronic press kits (EPKs) are used to deceive the public into thinking scripted segments are live or spontaneous.
Television Production Techniques and the Noughties Method
The artifice of television news and interviews is deconstructed, specifically the use of "noughties" or reaction shots. Producers often film an interviewer nodding or re-asking questions after the subject has left to create the illusion of a multi-camera conversation. This segment highlights how electronic press kits and clever editing have been used to fake reality since the early 1980s.
