3 chapters across the catalog
Brittany Kaiser, Cambridge Analytica and Neurotic Targeting
Whistleblower Brittany Kaiser discusses her time at Cambridge Analytica and the 2016 Trump campaign's use of "dark money" and psychographic targeting. She claims the campaign specifically targeted "neurotic" individuals with fear-based messaging. The hosts question Kaiser's framing of "manipulative communications," noting that all marketing is inherently manipulative.
Cambridge Analytica, The Great Hack, and Micro-targeting
The Netflix documentary The Great Hack features whistleblower Brittany Kaiser discussing Cambridge Analytica's role in the 2016 election. Kaiser describes how the firm used psychological data to target "neurotic" individuals with fear-based messaging. The discussion questions the actual effectiveness of these tactics compared to standard political marketing and "dark money" operations.
Euthanasia, Brittany Maynard and Kaiser Permanente
The suicide of Brittany Maynard is used to discuss the push for euthanasia laws in California. The hosts suggest that insurance companies like Kaiser Permanente support these laws to save on end-of-life care costs, despite opposition from the Catholic Church.
