3 chapters across the catalog
Woke Wine and Artisan Boxed Wine Startup
The hosts brainstorm "Woke Wine," a high-end boxed wine brand targeting progressive consumers. The marketing plan includes labels like "Shard" (Chardonnay) and "Cab" in bold black letters, with a "lost dog" motif on the packaging. They discuss leasing the "wokewine.com" domain for $292 a month.
The "Value for Value" funding model is celebrated as a successful alternative to traditional advertising, supported by a dedicated community of producers. Recent artistic contributions include a 14th-anniversary typography piece and concepts for "Woke Wine," a potential No Agenda-branded box wine. The hosts discuss the logistics of private labeling for an upscale box wine product.
Wine Industry Glass Shortage and Woke Box Wine Concept
A reported glass bottle shortage is threatening the 2021 wine vintage, as wineries struggle to secure specialized containers. This leads the hosts into a lengthy tangent about launching a "No Agenda" branded box wine, potentially titled "Woke Wine." They brainstorm marketing strategies for "Artisan Boxed Wine" and "Shard" (Chardonnay), discussing the logistics of specialized bottling equipment and the potential for a "lease-to-own" domain name.
