Topic: Advil

2 chapters across the catalog

Best Clips of The Day
Episode 1767 56:41 - 1:02:16

1767: Best Clips of The Day

Advil Pain Equity Project, Pfizer and Legacy Black Patients

Advil, in partnership with the Morehouse School of Medicine, launches the "Pain Equity Project" to address alleged racial bias in healthcare. The infomercial features "legacy black" physicians discussing myths about black patients' pain tolerance and the "embedded" nature of racism in medicine. The hosts suggest the campaign is a subliminal effort by Pfizer to market opioids like "Embedda" to the black community.

Net Equity
Episode 1602 24:00 - 29:22

1602: Net Equity

Advil Pain Equity Project, Pfizer Subliminal Marketing Claims

An Advil-sponsored infomercial titled "Believe My Pain" addresses systemic pain bias and racism in the medical field. The project, a partnership with the Morehouse School of Medicine, is analyzed as a potential marketing strategy by Pfizer to expand the opioid market into black communities. The use of the word "embedded" in the program is linked to Pfizer's opioid product, Embedda.