Topic: Adidas

Major brands like Target and Adidas are facing consumer backlash for "woke" marketing campaigns, including trans-inclusive swimwear and pride merchandise for children. Following the massive sales slump at Bud Light, other companies like Miller Lite are being criticized for similar past campaigns. The hosts argue that ideological management at the executive level is alienating core customer bases.

Kanye West has been stripped of his billionaire status after Adidas and several other major companies cut ties following his anti-Semitic comments. Adidas announced it would take a $250 million hit to its net income this year but clarified that it retains ownership of all Yeezy designs.

Cambridge University is supporting a professor who tweeted "white lives don't matter," asserting the statement falls under academic freedom. Meanwhile, Adidas head of human resources Karen Parkin resigned after employees criticized her for previously describing Black Lives Matter as "noise." The hosts highlight the irony of an HR director being "noodle gunned" (canceled) by her own department's principles.

Kanye West criticized Hillary Clinton's "I'm with her" slogan for lacking "male energy" and failing to resonate with men who grew up without fathers. He credited his success with Adidas and the "Yeezy effect" for giving him the leverage to demand that manufacturing be brought back to the American "core," specifically Chicago. West argued that economic empowerment and fatherhood are essential for community stability.

The discussion focuses on the role of major FIFA sponsors like Coca-Cola and McDonald's in enabling Qatari labor abuses. The hosts characterize the HBO report as a high-level "hit job" likely supported by U.S. intelligence to force a regime change or relocation of the games.