Adam Curry discusses the physical strain of performing the "Tech Grouch" character, noting it hurts his throat. He considers hiring a voice coach to learn how to perform the gravelly voice safely for future ad-libbed segments.
2 chapters across the catalog
Adam Curry discusses the physical strain of performing the "Tech Grouch" character, noting it hurts his throat. He considers hiring a voice coach to learn how to perform the gravelly voice safely for future ad-libbed segments.
Ad Tech Conference Chicago, Digital Display Advertising Skepticism
A host recounts participating in a panel at the Ad Tech Conference in Chicago hosted by Starcom's Sean Finnegan. The discussion critiques the effectiveness of digital display banners and the Internet Advertising Bureau (IAB) standards, arguing that users have developed "neural networks" to ignore standard ad blocks. Executives from Yahoo and Digitas noted that direct marketing tools, such as mortgage calculators, outperform traditional brand advertising.