Topic: 5x5 Network

2 chapters across the catalog

Gut Punch
Episode 922 1:08:21 - 1:10:48

922: Gut Punch

Dan Benjamin on Podcast Advertising Struggles

Podcaster Dan Benjamin discussed the increasing difficulty of securing sponsors for high-quality podcasts. He noted that as the medium matures, advertisers have become more focused on return on investment (ROI), treating listeners as a cheap commodity.