1:32:38 which was C-SPAN 3, so not even available for most people. Then we also had... I'm going to see if I can find an order here We had the Project Veritas Google Insider Maybe we'll start... well actually maybe we'll start with some... That was a good one. Yeah, and I do have some comments about that but i'd like to start with something that I came across which gives you pretty good idea of how Google specifically Google really works in Portland Oregon is has signed up to google's
1:33:17 Sidewalk labs project we may have talked about this in the past maybe but the idea is they they take a city or a portion of the city and They track everything everybody. Oh, it's all connected over you We talked about this years ago I think Toronto is their first target that yeah, but now it's Portland Yeah and And the idea is there selling this service? The Google sidewalk labs and in that is a program called replica, and they use it for city planners so you can understand how traffic flows and other things for planning. For planning in the city but I cut this video about four minutes to cut down under two
1:34:03 It's if you listen to this in the context of what they're doing with us all the time and how they track what we do it becomes a little clear as to exactly how beautiful this business model of Google's is. And, as I've always said It always comes down to location. That is the keyhole system that they acquired early on when they were funded by Inc, QTel, CIA's venture capital firm This was very intentional this is a true surveillance system. The whole company is built around your location and when you add any little thing to your location, you're able to do quite a lot and just listen to how they speak about this in the context of the Sidewalk Labs project and just think about it in the context of advertising to you or any kind of behavioral modification which is what advertising is.
1:34:56 a replica activity table, a database representing all the trips and activities by people in an area. And Explorer – an easy-to-use interface for querying the data and creating maps and charts First, let's look at how a replica activity table is created. We use cell phone location data covering a small percentage of the population to learn about travel patterns and create a travel behavior model – basically a set of rules that represent how a person makes choices on where when why and how to travel The location data is collected by third-party mobile apps with all identifying information, like names and phone numbers removed. Now mind you for the Sidewalk Labs project they remove all that information but Google has it. Separately we use aggregate census information and other sources to create what planners call a synthetic population this is a virtual population that is statistically representative of the real population
1:35:58 If 300 people live on your block, you'll find 300 people living on your block in replica. But you won't be able to identify any individual We then give each person in the virtual population a travel behavior model based on where they live, work and some other factors. Finally we use computer simulation to generate a week of trips and activities for each person Let's dive in an take a look at one person in the virtual population as an example
1:36:42 Now remember, this is now one person. It's a replica of you they know it's you they have your name to have your email your phone your address and they know who you are. A replica activity table we can see this person isn't a household of one adult and two kids she lives in the suburbs and owns a car We can see in the data that she drives to work downtown Leaving home around 8 a.m.. Stopping off at a coffee shop on the way in the afternoon She leaves work at 4 p.m.. And heads to the grocery store sweet and sweet gig she gets home at 5 a replica activity table is made up of millions of virtual people each with their own home work or school and
1:37:23 and a full week of trips and activities. These movements are faithful to real world activities, but not traceable to actual people or specific trips." So they just have to keep saying that so you're not creeped out as a city planner But this is exactly what Google does for their advertising clients for anyone who wants to do business with Google That's what they do They have a replica of you This folds into the first and only piece that I want to play from this Senate hearing and the guy I have is Tristan or Tristan, Tristan Harris. He is from the Center for Humane Technology. I haven't looked him up but okay think tank some something in there...I don't know who's funding it
1:38:08 But he talks about the concept of persuasive technology and after you've heard what you just did about how Google puts it all together, it gives good context for him explaining what is... What Google's business model is and how they're using it. And if it's good or not? Everything you said It sad to me because it's happening not by accident but by design because the business model is to keep people engaged. Which in other words, this hearing is about persuasive technology And persuasion is about an invisible asymmetry of power. When I was a kid, I was a magician and magic teaches you that you can have asymmetric power without the other person realizing it You can masquerade to have asymmetric power while looking like you have an equal relationship. You say pick any card While meanwhile, you know exactly how to get that person to pick the card that you want