Episode 364 • • 5:51 - 9:22
364: Katy Bar The Door, Baby!
Lois Whitman, Alec Baldwin, and Zynga PR Stunts
PR expert Lois Whitman releases a YouTube video claiming Alec Baldwin's removal from an American Airlines flight was a staged PR strategy. The incident involved Baldwin playing "Words with Friends," a game owned by Zynga, which was scheduled to go public the following week. The hosts admit they have been lax in deconstructing such obvious media stunts and credit Whitman for the call to action.