Topic: Willy Wonka

1 chapters across the catalog

The Reluctant Spy
Episode 201 1:31:11 - 1:33:29

201: The Reluctant Spy

AT&T Advertising, Broadway Show Tunes, Willy Wonka

An AT&T commercial utilizing a Broadway-style rendition of "Pure Imagination" from Willy Wonka is criticized as an ineffective and confusing advertising vehicle. The hosts discuss the mismatch between the nostalgic musical theme and the corporate brand identity.