
Episode 1786 • • 1:36:04 - 1:38:04
1786: Best Exit Strategies
FTC Disclosure Rules and Paid Vaccine Influencers
2 chapters across the catalog

FTC Disclosure Rules and Paid Vaccine Influencers

TikTok Influencer Marketing, FTC Disclosure Violations and Wario64
TikTok influencers are reportedly receiving thousands of dollars from government-funded campaigns to film themselves receiving COVID-19 vaccines without proper FTC disclosures. Additionally, the CDC reached an agreement with the popular gaming Twitter account Wario64 to broadcast vaccine availability to its 900,000 followers. Critics argue these "stealth" native ads violate transparency laws established during the Obama administration regarding paid social media endorsements.