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President Biden addressed the threat of AI-generated deepfakes, noting that three seconds of recorded audio is sufficient to clone a person's voice for fraudulent purposes. The discussion suggests that the government's focus on AI misinformation may serve as a tool to cover up actual facts by labeling them as AI-generated.
Voice-based ordering through devices like Amazon Alexa is predicted to accelerate the "death of brand" by removing visual packaging and design from the consumer's choice. When users ask Alexa to "buy batteries," the system defaults to Amazon Basics rather than offering a selection of name brands. Research indicates that Alexa may also charge higher prices for voice orders compared to the standard Amazon website, exploiting a lack of transparency in the interface.
