3 chapters across the catalog
Local News Video Press Releases and Child Microchipping
A critique of local news "packages" identifies them as likely video press releases designed to look like organic reporting. A specific segment from a Tampa Bay station is examined, which features a mother advocating for microchipping children to prevent them from getting lost. The reporting uses movie clips and infrared footage to heighten parental anxiety.
McDonald's 90-Day Diet, John Cisna, Video Press Releases
An Iowa teacher, John Cisna, reportedly lost 40 pounds by eating only McDonald's for 90 days while following a 2,000-calorie limit. The hosts identify the story as a likely video press release (VPR) produced by McDonald's to counter the negative publicity from documentaries like "Super Size Me."
Jack's Snack Packs for Troops and PR Video Packages
A human interest story about a seven-year-old boy named Jack organizing "snack packs" for troops in Afghanistan is identified as a likely pre-packaged PR campaign. The report, aired by Alan Sanchez on Good Day Sacramento, features the child in military-style clothing. The hosts suggest the story is a "feel-good" setup designed to promote specific brands like Slim Jim and Gatorade.
