Episode 525 • • 2:41:22 - 2:46:14
525: SnowJob
Paula Deen Controversy and Diabetes Drug Marketing Wars
The hosts link the sudden downfall of celebrity chef Paula Deen to a marketing war between pharmaceutical giants Novo Nordisk and Eli Lilly. Deen was the spokesperson for the diabetes drug Victoza, which is marketed heavily to African American communities. They suggest that Deen's past use of racial slurs was weaponized by competitors to destroy her effectiveness as a brand ambassador during a critical period for diabetes drug competition.