2 chapters across the catalog
The hosts propose a "No Agenda Dog Dazer" product, a small ultrasonic device that emits a 25 kHz tone to annoy dogs without being audible to humans. They discuss the potential for a smartphone app or a dedicated keychain device using a piezo speaker. The idea is presented as a way to deal with unwanted dogs in public spaces like restaurants.
Google removed several apps from its store that were found using ultrasonic frequencies to track users' locations and television viewing habits. These high-frequency "beacons" allow advertisers to profile consumers based on their physical proximity to retail stores or exposure to specific commercials, a modern evolution of psychographic marketing.
