Episode 1017 • • 1:24:13 - 1:28:01
1017: Tech Neck
Generation Z, Zebra Intelligence and South by Southwest
At the South by Southwest (SXSW) conference, Tiffany Zhong, CEO of Zebra Intelligence, discussed strategies for marketing to Generation Z. Defined as those born after 1995, this cohort is described as being highly skeptical of traditional advertising. Zhong suggests that brands must use "native ads" and "authentic" influencers to reach this demographic, who are constantly connected via smartphones and social media.