Episode 1390 • • 4:45 - 6:48
1390: No Hugs For You!
ABC News Promotion of The Tender Bar and Social Media Documentaries
ABC News utilized its broadcast to promote "The Tender Bar," a film directed by George Clooney slated for release on Amazon Prime. The network also featured a segment on an ex-Rockette with MS using social media for positivity, which linked back to a documentary on Robin Roberts' Facebook page. The reliance on house ads and external platform promotions is highlighted as a sign of declining traditional advertising.