Topic: Tetra Pak

The hosts discuss a new product from Cordier called "Tandem," which features Bordeaux wine in a carton equipped with a "sensory straw." The straw is designed with four pinholes to spray wine across the palate, mimicking the experience of drinking from a glass. They note that wine consumption in France has dropped significantly over the last 40 years, falling from 100 liters to 54 liters per person.

Adam Curry researches the "Sensory Straw" technology, discovering it was launched by Tetra Pak around 2003. While marketed for wine, the technology is also used to make drinking milk interactive for children. The hosts examine the history of the company, noting its roots in centrifugal separator technology dating back to 1890.