3 chapters across the catalog
The Tamagotchi brand has seen a resurgence, with a dedicated community of collectors holding meetups and sharing photos of rare models on Instagram. New "smart" versions of the toys are being marketed as pets that grow and evolve using AI technology.
Friend AI Wearable, Generational Loneliness Trends
A new $99 wearable AI device called "Friend," created by Avi Schiffman, is designed to act as a non-judgmental listener and companion. The product, which resembles a Tamagotchi or an "amulet," is discussed in the context of rising loneliness among "Zoomers" who reportedly have fewer offline friends. The hosts suggest a "No Agenda" version of the device that offers blunt, "real friend" advice.
Exeter High School Prom, Student Branding, and "Kovogatchi" Concept
Parents at Exeter High School in New Hampshire expressed outrage after unvaccinated students had numbers written on their hands for contact tracing during the senior prom. The school defended the "branding" as a way to allow a near-normal experience. This led to a satirical suggestion for a "Kovogatchi"—a contact-tracing device modeled after the 1980s Tamagotchi toy.
