Topic: Storytelling Tools

1 chapters across the catalog

Extractive
Episode 641 2:02:12 - 2:07:34

641: Extractive

Native Advertising, New York Times Storytelling Tools

Meredith Levine of the New York Times is featured in a clip explaining "native advertising" as a way for publishers to share "storytelling tools" with marketers. The hosts argue this is a deceptive form of propaganda that erodes the boundary between editorial and advertising. They mock the comparison of the New York Times to BuzzFeed.