Topic: Skillshare

1 chapters across the catalog

Dead Man Walking
Episode 320 1:32:29 - 1:36:36

320: Dead Man Walking

NPR Marketing, Value-for-Value Model

NPR stations are reportedly offering courses on how to reach target audiences through public radio advertising, which the hosts argue proves the audience is the product. They contrast this with the No Agenda "value-for-value" model, which relies on direct listener support to cover expenses like rising fuel costs for their upcoming tour.