Episode 1098 • • 4:54 - 6:32
1098: Climate Grief
Vintage Computer Advertisements, Apple Marketing Strategy
A recent newsletter featuring computer advertisements from the 1970s and 1980s highlights the involvement of celebrities like Dom DeLuise and Bill Cosby. The marketing strategy of Apple is contrasted with its competitors, noting that Apple focused on selling benefits and business solutions rather than technical specifications like megabytes or baud rates. The advertising agency Shiat/Day is credited for these early branding efforts.