Episode 24 • • 9:10 - 10:53
24: Bagging Your Own Reality
Fresh and Easy, Food Expiration Dating Standards
Tesco's Fresh and Easy stores implemented a European-style expiration dating system that conflicts with American consumer expectations. While Americans typically look for products with dates far into the future to ensure freshness, Fresh and Easy uses tighter windows that make products appear older to local shoppers. This cultural mismatch in dating standards is cited as a primary reason for the chain's poor reception.