Episode 1157 • • 41:18 - 54:52
1157: Carbon Captions
Research Methodology for Search Engine Manipulation Effect
Dr. Robert Epstein details his double-blind studies involving tens of thousands of participants to measure how biased search results impact voter preference. His research suggests that because users trust the top two search results implicitly, tech companies can shift opinions by 20% to 80% in certain demographics without leaving a paper trail.