Topic: Rockstar Energy

Radio host Michael Savage is identified as the financial backing behind Rockstar Energy Drink, which is managed by his son. The brand received significant exposure during the Manny Pacquiao versus Ricky Hatton boxing match in Las Vegas. During the fight, Hatton was knocked out and landed directly on the Rockstar logo on the canvas, providing an unintentional but high-profile marketing moment for the beverage company.