The evolution of the "Siskel and Ebert" movie review show is discussed, specifically the transition to "Ebert and Roeper" and the abandonment of the iconic "Thumbs Up" trademark. The new rating system—"See it, Rent it, or Skip it"—is criticized as a branding failure that lacks the cultural impact of the original. The "Rent it" category is particularly viewed as a "sellout" designed to provide positive quotes for future DVD releases.
