2 chapters across the catalog
Adam Curry highlights two examples of "native advertising" embedded in an ABC News broadcast. The segments featured a "news" update on Starbucks' Pumpkin Spice Latte ingredients and a story about the recovery of Papa John's founder John Schnatter’s stolen Camaro. Curry argues these are paid placements disguised as human interest stories.
Joni Ernst Hog Castration Ad, Charlie Rose, Starbucks Native Advertising
Iowa Senate candidate Joni Ernst gained national attention for a campaign ad featuring her experience castrating hogs. Meanwhile, Charlie Rose is criticized for running what appears to be "native advertising" for Starbucks' new "Frappuccino Mini" as a news item. The hosts argue that major news networks are increasingly selling out their segments to corporate interests.
