Topic: Pumpkin Spice Latte

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The Big Jump
Episode 749 50:39 - 53:00

749: The Big Jump

Starbucks and Papa John's, Network News Native Ads

Adam Curry highlights two examples of "native advertising" embedded in an ABC News broadcast. The segments featured a "news" update on Starbucks' Pumpkin Spice Latte ingredients and a story about the recovery of Papa John's founder John Schnatter’s stolen Camaro. Curry argues these are paid placements disguised as human interest stories.