Episode 223 • • 28:03 - 31:52
223: Chillies in the Antilles
Pharmaceutical Advertising, Network News Demographics
A surge in pharmaceutical commercials on network news programs suggests a target audience of elderly viewers. The hosts speculate that the frequency of these drug advertisements is linked to the passage of the recent healthcare reform bill. Specific ads for Prevacid and COPD treatments are cited as examples of this trend.