Topic: Pre Roll Ads

1 chapters across the catalog

Kids with Depression
Episode 236 1:12:34 - 1:16:10

236: Kids with Depression

Cranky Geeks Cancellation, Ad Agency Metrics Failure

John C. Dvorak announces the end of his show "Cranky Geeks," explaining that the half-hour format is no longer viable for traditional ad agencies. He criticizes agencies for only wanting to buy 15-second pre-roll ads and lacking the metrics to value longer-form content. The hosts contrast this failure with the success of the No Agenda value-for-value model.