Topic: Pr Hype

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Dead Hand of Bureaucracy
Episode 463 2:51:03 - 2:52:37

463: Dead Hand of Bureaucracy

NASA Mars Rover, Curiosity Results and PR Hype

NASA's public relations strategy regarding the Curiosity rover on Mars is criticized for creating artificial suspense. The hosts mock the agency's tendency to tease "exciting new results" that often turn out to be minor scientific findings, such as the presence of water or soil composition. They characterize these announcements as a recurring cycle of hype and disappointment.